5 Ways to Develop a Digital PR Strategy
The business world changes fast, especially when you take it online. Public relations professionals know that new plans are designed and implemented all the time. If you want to keep up, you have to be ready, not only with a strategy, but with a back up plan.
We’ve gathered five key aspects of putting together your digital PR strategy. No matter your industry or goals, these can help you keep the focus for the year to come.
1. Be Flexible
Online or off, this is rule number one. You might be planning a year in advance, but a redirect could take place in as little as three months. Be prepared to shift gears, and to do it with a positive outlook.
2. Perform a Competitor Analysis
Insight into your competitor’s actions, as well as what your customers want, is invaluable to your own strategy. Great software and professionals exist for this sole purpose.
3. Leverage Social Media
This is where a lot of communication is happening today. Take the time to determine how much energy should go into this, and what platforms are most likely to reach your target audience.
4. Share Case Studies
These real-world examples are adored by the media. Work with your customers to obtain the data that makes you shine.
5. Develop a Back Up and Crisis Plan
Just like with the press, your reputation online is vulnerable to one negative word or slip up. Keep your team in the loop on this, and do trial runs.