Learn to Leverage Listings
No matter what type of business or organization you have, listing and review sites play an important role in getting found online and generating awareness. It’s not enough to just set up a few listing and review sites. You also must know how to use these sites in a way that’s going to generate business and make potential customers want to learn more about you. T.E. Digital offers a free webinar with insight on effective strategies on using reviews to grow business.
Why reviews are important
Customer reviews lend credibility to your product or service. Research shows that 93% of consumers say online reviews impact their purchasing decisions and 91% of 18-34 year-olds trust online reviews as much as personal recommendations.
When prospective customers see that real people use your product or service and have good things to say about what you offer, they’re more likely to buy from you. In fact, customers are willing to spend 31% more on a business with excellent reviews.
Researchers from Harvard Business School analyzed the impact of reviews on one site, Yelp. There they found that even a one-star increase leads to a 5-9% increase in revenue. Thus, because reviews can greatly impact the bottom line, businesses should develop strategies for leveraging reviews.
Where to begin?
Even company stakeholders who understand the many benefits of good reviews are often stumped about where or how to gather them. The information presented in this important webinar will provide insight on how to get started as well as:
- Where to be and how to optimize your profiles
- How to encourage people to leave reviews
- Maintaining listing and review pages over time
Unlike established brands who have the luxury of big-name recognition, it’s critical for small businesses to develop ways to gather reviews in an effort to legitimize what you do and give potential customers a better understanding about your offerings. With this webinar, you can learn how to reap the benefits of good reviews.
Space is limited in the free webinar on May 21, 10 am MDT.