Maintaining Business Communication During COVID-19
Now more than ever, businesses need to keep in touch with customers and email is a great way to do that. However, whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to come up with the right message. T.E. Digital offers a free online webinar with information for writing effective marketing emails.
It’s about relationships
It doesn’t matter if you’ve been in business for a year or for decades. Building relationships is key and over time you’ve likely developed great connections with your target audience. Your customers have come to trust you. During these challenging times, if you don’t stay in touch, your customers are likely going to fade away and go somewhere else. This is definitely not what any business wants, especially now.
Customers have chosen your brand over others because you delivered for them in the past. Don’t disappoint your target audience during a time when they need some consistency in their lives. Provide a superior customer experience in the best way you can.
The world has suddenly become chaotic. People are seeking information, especially about things they love most about their “normal” lives. If your physical doors have closed due to mandatory quarantines or if you are changing business hours, your customers want to know. Depending on your type of business, they may also have a plethora of other questions.
Reaching out via email marketing is a great way to continue to be of service to those you have served in the past. Even if you’re not sure right now about your next steps, be transparent about what is happening.
If your brick-and-mortar business is shuttered for a while and you have a website, marketing emails help direct customers to this option. Help them understand what’s available, how to make online purchases, and when to expect shipments. Additionally, if your “Contact Us” page is inundated with commerce inquiries, an email addressing frequently asked questions helps your efforts.
Be relevant, be effective
Business stakeholders are busy. When you have a limited amount of time, you need to figure out what to write for your marketing emails. Once you have a concept, in order for it to be effective, it needs to be relevant to your audience in order to drive results for your business. It’s vital that your message inspires people and encourages them to act.
The information in this important webinar will provide insight on:
- Different types of emails
- A simple formula for writing any email
- Tips for writing successful emails
As businesses look for new ways to keep in touch with current customers and reach prospective customers during COVID-19, there are great benefits in email marketing. Make your efforts effective.
Space is limited in the free webinar on April 30, 10 am MDT.