Navigating Brand Innovation

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Develop. Refine. Rinse. Repeat.

The standard approach is exactly that… standard. Whether you’re a small business, startup, or operating within the corporate structure, this cycle is very familiar in product and service development. However, in our uber-competitive world, a product or service doesn’t break through by just being great, it breaks through by being a standout BRAND.

Join us on January 31 at USC for all the latest talk on brand innovation, business, and marketing. We’ll explore the current landscape and dive into what it takes to make the leap from business to brand. Food and Drink included for all guests.