Increase Customer Engagement on Your Website

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Six Simple Strategies for Engaging Visitors 

The first step of any inbound marketing effort is to get visitors to your website. But once they get there, you’ve got to keep them. Customer engagement should be your top priority. When you create engaging content, it leads to more conversions, which in turn, can lead to satisfied customers who refer you to more customers. 

Here are 6 ways to not only engage users on your website but keep them returning.

Add chat

Online chat technology has been around for nearly 20 years and yet some businesses have yet to utilize this helpful tool on their websites. It doesn’t matter if you’re B2C or B2B, using a chatbot is an excellent way to engage website visitors. It’s important to recognize that many users that come to your website will not be ready to buy. They may have questions, but most people today don’t want to take that extra step to call a customer service number. Don’t risk abandonment; have customer service available via chatbot.

When implemented correctly, live chats can be the first step to a successful customer relationship. Make the chatbot accessible and approachable and visitors will take advantage of it. Providing assistance when your audience needs and wants it the most is the perfect way to engage with clients.

Put in pop-ups

It is true that badly-timed and generic pop-ups can make a website visit incredibly annoying and/or frustrating. But targeted pop-ups can be incredibly effective and engaging for users. One of the best ways to improve conversions is to display a pop-up when the website visitor is the most susceptible to the message you’ll provide. For this reason, understanding your audience, having proper placement and correct timing is crucial to successful pop-ups.

For example, consider integrating pop-ups into your blog pages. It’s important to capture email addresses of readers who take a look so you can invite them back when you have a new post. 

You might also use scrolling targeting to set a pop-up to display after a person has reached a specific section of a page. And exit intent pop-ups help you to grab visitors just before they go by using technology to prompt that reader with a targeted message as they are about to leave the page or site.

Cue up the videos

According to YouTube statistics, half of the people who use the Internet visit the popular video platform every month. That’s 1.9 billion logged-in users. Every month! Businesses hoping to engage users in this fashion should consider developing a video marketing strategy. Why? Here are five quick stats that no business should ignore:

  • 86% of visitors view videos they see on websites.
  • Videos are a consumers’ favorite type of content to see from a brand. 
  • 54% of consumers want to see more video content from a brand or business they support.
  • There’s a 12% increase in sales conversion just with the use of videos.
  • 73% of consumers say they have been influenced by a brand’s social media presence when making a purchasing decision.

Lead capture with freebies 

It’s a fact that people are more inclined to provide their email address if they know they will receive something in return. They especially like items that are free or appear to be rewards.

Offering up some kind of freebies to your visitors is a great way to:

  • Build your email list 
  • Promote your products or services
  • Capture leads for specific interests

When you provide a free ebook, tip sheet, guide, whitepaper or report, this content helps convert users into paying customers. Build specific lead lists by piquing the interest of your visitors with more targeted content that showcases only a portion of what you provide. For example, tip sheets with a single-page overview of a concept or product statistic can pull in busy prospects who seek a “snack size sample” of a single topic.

Acknowledge your awards

Being an “award-winning company” isn’t something you should hide. Toot your horn on your website and let visitors know when you’ve taken home a prize.

Look, there’s a lot of competition in the marketplace. When your business wins recognition, it shows expertise and credibility in the industry. As you publicize your trophies, be sure to provide background for visitors, especially if the award was judged by industry leaders and/or experts in the field. Users are more likely to be engaged if they understand the efforts your business puts forth to become an award-winner.

Use your data 

Sometimes it’s not necessary to be overly clever when trying to engage visitors. Instead, paying attention to what’s in front of you can be your best tool. In fact, one of the easiest ways to keep visitors engaged on your website is to take a closer look at your analytics.

  • Note the pages visitors go to and what they avoid.
  • Look at top exit pages; pay attention to the overall bounce rate.
  • See where users spend the most amount of time and what links they click.

Leveraging the data you collect helps you pinpoint content that performs well so you can deliver more of the same. It also keeps you abreast of information visitors find less enticing, allowing you to abandon those tactics and focus on what works.

Once you make efforts to resolve potential problems, keep tabs on future analytics to measure the improvement.

Another helpful piece of data to track is the type of users engaging with your content: new visitors, not-so-frequent-visitors, or loyal audience members. The more you understand your users, the better the content you can provide to encourage additional engagement and potential conversion.

Need some help implementing customer engagement?

At T.E. Digital, we know that continually coming up with new and creative ways to engage website visitors is not only important but essential to your business strategy. We also realize that business stakeholders often get busy and could use some insight to move things forward effectively. That’s why we’re here.

Give us a call for a free consultation. We can have a conversation to learn about your business and customers. What are your goals? Where do you want to be? We can help you develop a unique strategy that works for your brand.

About the Author:

John Walker, Co-founder of Talent Evolution and Chief Solutions Officer, has more than 20 years of online marketing expertise in social media, mobile, video and viral campaigns. He has a strong background in digital capabilities including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC).