Digital Marketing Strategy

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Creatively Crafting Your Digital Marketing Strategy

When you have a plan for your Digital Marketing Strategy, it’s more likely you will succeed. Not sure how to create such a strategy? Our team partners with you, examines everything you have in place and will provide recommendations so your site can be optimized for the best performance. Doing research during a discovery session is vital. We learn about you, your needs and wants.

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In today’s marketplace, you need to be digital. More than simply having a website, it’s about getting ROI from your investment. We begin by identifying your goals, understanding your audience and researching the marketplace and your competition.

To reach your target audience, you need to develop a following and increase your social media engagement. We highlight observations found during research and make recommendations to improve your online marketing strategies. Implementation of an overall internet marketing plan helps attract more prospects, generate more traffic, convert more leads and close more deals.

Improve ROI. Impact Your Bottom Line.

Digital Analytics provide insight that can be used when implementing your marketing strategy allowing you to stand out from the competition, connect with your customers more effectively and advance prospective customers through the sales funnel.

It’s important to be strategic and use proven tactics, but it is also important to manage the program and understand metrics as you engage your audience. We provide analysis and reporting, helping monitor and analyze results. Grow your company and brand while achieving ROI and increasing your bottom line by partnering with us.

Customized Digital Solutions

Our team of experts collaborate and connect the project vision while managing strategic and tactical considerations for creative design, content writing and web development.

Establishing user requirements:

  • Target audience goals
  • Scope
  • Key Tasks
  • Activities
  • Milestones
  • Project Roadmap
  • Monitoring and Reporting
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Creating A Vision and Making It A Reality

Specializing in short-term strategic planning, making recommendations to improve overall digital marketing or Ecommerce effectiveness. We advise on specific marketing channels such as search, email and social media. Our key focus is improving conversions on your website.

Projects include:

  • Digital strategy review and recommendations
  • SEO audit and recommendations
  • Google AdWords campaign review
  • Social media and content strategy
  • Email marketing contact strategies
  • Google Analytics optimization
  • Digital marketing strategies
  • Speaking engagements, blogging, and training
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Discover and Analysis Competitor Insights

The main goals of a competitor analysis is to understand who your competitors are, strategies they are implementing, see where your brand scores against industry standards, and proposed action plan.

Benefits Include:

  • Developed marketing strategies
  • Identify market opportunities
  • Capitalize on competitors weaknesses
  • Make informed marketing strategy decisions
  • Forecast future investments
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Identify and Validate Your Audience

We find your ideal customer who is looking for your services or products by gathering data and creating a comprehensive picture of your target market through market research.

Profile Includes:

  • Age or age range
  • Gender
  • Geographical location
  • Income level
  • Education
  • Interest
  • Behaviors
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Develop. Design. Deliver (Navigating YOU to Future Success)

Is your business stagnant? Brand image stale? Do you want to reach out to new customers, engage with your social community, and demonstrate your business’ credibility and expertise? Our comprehensive suite of customized web-based services designed to boost online presence and brand image.

Optimal services Includes:

  • Detailed site analysis
  • Site template design
  • Creative direction & design
  • Content analysis
  • Competitive analysis
  • Social Media marketing
  • SEO reporting & analysis

Optional add-ons

  • Web hosting & maintenance
  • Social Media marketing management
  • SEO analysis implementation
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