Social Media Marketing Strategy

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Increase Lead Generation with Social Media Marketing Strategy

In order to grow business, your brand needs to harness the power of social media. A solid social media marketing strategy not only helps attract fans and followers from a target audience, but gets them engaged. A content strategy is key to getting social media engagement, improved customer retention and loyalty.

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This can be done by creating and distributing high-quality content that adds value without the sales pitch.

If your brand isn’t using social media effectively to drive traffic and build relationships, you’re losing leads, customers and revenue.

Increase Brand Awareness with Social Campaigns

Social media campaigns not only establish your brand as an authority, they help build awareness. Our experts work with you to create campaigns, engage with users, add value and convert them into customers. We’ll help raise brand awareness, meet customer needs, develop into an authority and gain a loyal following.

Reach new customers, captivate, connect and create loyalty with engaging social media marketing. Increase ROI by building in a strong call-to-action (CTA) and engaging with purpose. Convert those visitors into customers and impact your bottom line.

Let us help you build a strong social media marketing strategy based on business goals and objectives, but also track all-important metrics. Website analysis is crucial. You can only manage what you measure.

Content Providing Personalized Experiences

Creation and distribution of high-quality content that attracts and engages target audiences online. We outline key business and customer needs with a detailed plan for how you will use content to address them. Content marketing is about communicating with customers in a way that adds value, without the sales pitch.

Content Mission includes:

  • Brand awareness
  • Strategic, tactical & operational plan
  • Audience personas
  • Brand story
  • Curated content per channel
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Drive Quality Traffic, Leads and Enhance Your Online Reputation.

Marketing and advertising are an integral part of any online marketing strategy. As is social media marketing, but beyond the marketing aspect. Social media is about people, conversations and developing leads and sales from those relationships. As social media best practices continue to evolve and change, so does the management of each account. We make sure to use industry standards and excel in customer service for our clients.

Social Media Account Management includes:

  • Planning and goal setting
  • Development of brand awareness and online reputation
  • Content management
  • SEO (search engine optimization) and generation of inbound traffic
  • Cultivation of leads and sales
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Engage With Purpose

Social Media Marketing is one of the most impactful and cost efficient tools to reach new customers and create loyalty through engaging experiences. Establishing a strong team and a day-to-day plan are important for any successful social media campaign.

Campaign execution includes:

  • Effective tool and platform
  • Creative campaigns
  • Marketing promotion
  • Editorial calendar
  • Target audience discovery
  • Success metrics
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Create Interest, Capture Leads

Compelling content is so important in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social media platforms. If content is the key to establishing yourself as the go-to expert in your industry, the second is capturing that lead.

Lead services include:

  • Inbound marketing
  • Content curation & SEO
  • Customized landing / lead page
  • Lead nurturing
  • Lead generation priorities
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Extend Your Reach and Create A Loyal Following

Social Media profiles are an opportunity for audiences to see your brand’s personality, products or services, industry insight, and if done correctly, so much more than that. It can drive people to your website or other online assets; promotion of best content; and it can lead to new clients and sales.

Profile optimization includes:

  • Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.
  • Customized images
  • Bio (location, contact information, website etc.)
  • Headline
  • Experience
  • Apps
  • Extras
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