Brand Marketing Strategy

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Benefits of a Solid Brand Marketing Strategy.

A Successful brand marketing strategy targets audiences through strategic storytelling across their marketing and advertising initiatives, multiple communications platforms and social media. Branding is an identity. Simple but engaging and purposeful. Consider the literal act of branding: taking a hot iron to cattle and leaving a mark to claim ownership. It’s a very deliberate action. That mark matters. Really matters.

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When people see a branded steer, they quickly identify and recognize the importance of the ranch and owner. Ask yourself: What do people—prospective customers—think about your brand? Most importantly, is it enough to engage with you?

Having a unique and strong brand identity is the first step in connecting with the community, your target audience, potential buyers and influencers. A great brand strengthens your position in the industry. It separates you from the competition. You become the destination, the go-to source and the top choice.

Creating Brand Identities that Engage and Influence

In the digital world, your target audience seeks an engaging experience. Our experts conduct a brand analysis to see how your brand is doing and what is effective. To ensure success, our strategic creative approach is rooted in understanding the brand vision, digital, social and website objectives and unique target audience needs in a collaborative fashion. We help you define and achieve brand objectives with a complete brand marketing strategy.

Extend your value proposition and give your brand a unique personality and voice with TE, your company receives a best-in-class solution from a digital marketing partner with creative and branding expertise that will deliver optimal branding, strategy and digital marketing solutions.

Measure and Interpret Performance

We breakdown a detailed analysis of your brand in its current state. Determining which qualities of your brand are currently effective, which ones are not and how your business is performing in the eyes of your customers.

Brand Makeover Includes:

  • Brand image and voice
  • Target audience demographics
  • Mission and strategic objectives
  • Web analytics analysis
  • Discover strengths and weaknesses
  • The strategies you use to reach your goals
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“If you are not a brand, you are a commodity.” – Robert Kiyosaki

If you don’t invest in your own brand, who will?

Take the competition as a challenge to improve your own strategy and implement branded elements that create a shared bond amongst your customers community.

Branding Elements Include:

  • Purpose
  • Consistency
  • Emotion
  • Flexibility
  • Loyalty
  • Competitive Awareness
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Competitive Positioning and Alignment With The City’s Vision

Want to turn your location into a destination? Successful branding can turn a city into a desirable destination where people want to live, work and visit. Creating a strong identity can separate your city from other places vying for tourist attention.

Place branding initiatives include:

  • Logo integration
  • Tagline curation
  • Press releases
  • Promote city assets
  • Shape & protect city identity
  • Destination training
  • Campaign creation
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Turning Visions Into Imagery

Graphic Design has the power to transform your business. Graphically is your business/brand B2B or B2C? Problem solving or soul satisfying? Bright or pastel? Shiny or matt? Verdana, tahoma, cursive, handwritten, retro, modern, simplistic?

Graphic elements include:

  • Logo types
  • Typography
  • Designs and colors
  • Logo variations
  • File types
  • Design strategy
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