Free Webinar Teaches Ways to Boost Open Rates
Email marketing is a great way to maintain reach prospective and current customers during the social distancing requirements of COVID-19. However, the chance of your emails being ignored are pretty high unless you’ve got great subject lines. You’ll never make a sale if your intended audience doesn’t open the emails you send.
If you’re not sure how to craft something that is compelling, plan to attend the T.E. Digital free webinar.
The impact of email
With the popularity of social media, many business stakeholders often wonder whether it’s still important to invest time in sending emails. In a word: yes. No matter how small your business, you can still reach customers as easily as the big guys do. It’s worth it to leverage this power.
Additionally, businesses need to stay in touch with their target audience now more than ever. Email is one of the best ways to accomplish this because it provides a direct line of communication with your audience.
Research shows 77% of people prefer email for permission-based advertising and email marketing is also the best way to promote all other marketing efforts such as webinars, social media, and events.
Grab attention, get opened
It will never matter what your email message contains if the reader never opens it. In the busy email inbox, you have just a few milliseconds to convince someone to open your email. This is why the subject line is the most important part. Learning how to entice an audience with a limited number of words means everything to your email marketing success.
The information in this important webinar will provide examples of effective subject lines that deliver results as well as insight on:
- The basics of a good subject line
- Subject line trends that can help
- Tips for getting creative
During this economic crisis, small business owners need be creative, expand their reach and make the most of marketing efforts. If you’ve got an email list, you owe it to yourself to learn the best way to get a positive ROI from the emails you send.
Space is limited in the free webinar on June 4, 10 am MDT.