TE Digital / Work / Rebuild SoCal
SB1 Campaign Result Highlight
Integrated Digital Strategy
About the Campaign
The Road Repair and Accountability Act of 2017, Senate Bill (SB) 1, provides the first significant, stable, and on-going increase in state transportation funding in more than two decades. The goal of the campaign was to provide transparent oversight and accountability for transportation infrastructure investments.
Talent Evolution provided an integrated digital strategy with Display Advertising in the Google network, Social Media Ads in Facebook and Twitter, and a project video highlighting SB1’s impact on Southern California residents.
- The Road Repair and Accountability Act of 2017, was passed April 6 in Sacramento
- Over 3.2 million impressions in social media and display ads
- Drove 6,000+ traffic and 8,000 page views in a week
- The video received over 33,000 views