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Measure M Campaign

Integrated Digital Strategy

Measure M Campaign

About the Campaign

In 2016, through the #RebuildSoCal Project and the newly launched website, the Southern California Partnership for Jobs (SCPFJ) is educating and informing citizens of Southern California that voting “Yes” for these important Measures not only helps improve infrastructure, but will reduce traffic congestion and interconnect transportation systems. And the passage of these measures will offer a pipeline of well paying jobs and careers in construction.

Solutions

Talent Evolution provided an integrated digital strategy with:

  • Display Advertising in Google network
  • Social Media Ads on Facebook and Twitter
  • Press Release and Print Ads in LA Times, San Diego Union Tribune, and Ventura County Star
Measure M Campaign
Measure M Campaign

Results

  • 70% of Los Angeles County Voters Approve Measure M
  • Over 690,000 impressions on social media, earning 6,000+ engagement
  • 800,000+ impressions in Google Network
  • 73% increase in traffic to the website
  • 85,000+ Headline impressions from Press Release

Questions?

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