The very nature of trends is that they come and go. In today’s digital marketing world, you want to have effective marketing strategies and make the most of what is trending before an opportunity is lost.
There are some trends that quickly fizzle out and others that have decent staying power. For example, Pokémon Go blew into a frenzy in the summer 2016 and many businesses used it to for marketing purposes. It can be argued that the craze is now over. On the other hand, Snapchat has remained a strong competitor in the social media realm since its release in 2012. Now, with more than 150 million active users per day, it tops Twitter’s usage. Taking advantage of this platform and what it offers is worth being explored.
Entrepreneur points out the five biggest digital marketing trends for 2017:
- Visual Content
- Interactive Content
- Live Video
- Expiring Content
- In- Store Application
To be sure, new technologies are quickly evolving and you’ve got to be able to develop marketing strategies that can keep up with the latest technology. That’s where we can help.
If you’d like to explore ways for your business to keep on top of trends and grow in the digital marketplace, reach out to us. At Talent Evolution, we will help turn your brand visions into actions.