I read an interesting article today about Chicago area cab driver, Rashid Temuri, who struck gold using Twitter to connect with his customers and community. If you have ever wondered about how to use Twitter in your own business please read on. You don’t have to create a Twitter marketing plan to be successful, sometimes it just takes a leap of social media faith to see where it takes you. Like Rashid, you might be surprised!
Here is what Rashid Temuri said about his Twitter experience.
“Honestly, I never looked at it as marketing nor I had that in mind when I started @ChicagoCabbie account,” Temuri told Ars. “I started Twitter thinking I’ll talk to people about taxi industry of Chicago. I feel there is a gap between taxi drivers and customers and there are lots of misunderstandings. They both are in such a defensive mode. They both feel like they have to protect themselves from the other and it’s just so wrong. I joined Twitter to eliminate the gap between a taxi customer and taxi driver.”
Rashid is a wonderful example of someone who sees social media as a way to connect with his customers and really that’s what it’s all about. It’s not always about the discount or sale, just connecting and sharing.
Please read the full story here to see how impactful social media has been for @ChicagoCabbie and follow him on Twitter, to see how he makes those personal connects that lead to repeat and new business!
If I am ever in Chicago, I know who I am going to connect with for a ride!