Use QR Codes for tradeshows and conferences

On December 13, 2011, in Business Marketing, Small Business Blog, by John Walker

We recently attended a small business expo put on by Constant Contact in Los Angeles. We brought a large poster of a QR Code to display at our table as a way to draw people to our table and perhaps be a conversation starter. We were happy to discover not only was it a conversation [...]

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Google Plus for brands hits the streets

On November 8, 2011, in Business Marketing, Small Business Blog, by John Walker

Google+ for brands is out and I am creating our page to see what all the fuss is about. It looks like something that could compete with Facebook Pages but will brands make the switch or maintain both? I wonder. Before we make any recommendations to our clients, we will thoroughly explore all the features [...]

 

Facebook Overhauls Facebook Again

On October 9, 2011, in Small Business Blog, by John Walker

By Kristall LutzDoes your Facebook page look totally different again?  Just when you got used to the “new” view, Facebook keeps you on your toes with a new round of changes that affect the way you view and use the social media behemoth.  If you’re really upset this time, you’re not alone.  Facebook’s 750+ million [...]

 

Top 5 Ways to Simplify Your Job Search

On October 9, 2011, in Small Business Blog, by Kristall Lutz

Simplify Your Job Search with These Five Reminders By Kristall Lutz 1. Create a strategy What is your dream position? What are the top companies you wish to work for? Make your job search less about aimlessly applying to everything you see on internet job boards; instead focus on getting the job you really want. [...]

 

Strategies for Effective Facebook Wall Posts

On October 8, 2011, in Small Business Blog, by John Walker

Posts made between 8 PM and 7 AM receive 20% more user engagement. On Wednesdays, fan engagement is 8% above average. Posting one to two times per day produces 40% higher user engagement. Posting one to four times per week produces 71% higher user engagement. Posts with 80 characters or less receive 66% higher engagement. [...]