As a small business, you’re probably wondering whether investing in a Facebook advertising campaign would ultimately help your business or cost more dollars than you will generate through new leads. After all, if a major company like GM discontinued its advertising deals with Facebook, how could your small business afford to undertake such an endeavor? The reality is [...]
Pinterest is quickly earning a reputation as one of the best social media sites for generating leads and driving traffic to your site. However, this doesn’t mean that you can sign your site up for Pinterest and expect the customers to just roll in automatically. Here are five ways to make your Pinterest campaign worth [...]
Your customers are mobile. Is your Business? Although smartphones and tablets come with browsers that allow users to surf the Internet, these browsers are limited to websites designed specifically for mobile access. If your business only has a website designed specifically for laptop or desktop use, you are missing out on over 100 million mobile web users. Here [...]
Small business owners are quickly coming to realize that social media is not a fad. Social media is a necessary part of any marketing plan and budget. Facebook, Twitter and Linkedin are the major players but tools like Pinterest and Google Plus are beginning to change the way we interact and how our content appears [...]
Everyone’s talking about Pinterest, the relatively new social media site that has attracted millions of fans and page views seemingly overnight. For the uninitiated, Pinterest is essentially a visual message board that allows everyday internet users and site owners alike to “pin” (or share) images according to various categories. While Pinterest is a lot of [...]
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