Talent Evolution - Digital Marketing and Social Media Consulting » Consulting

Social Media and Email Marketing is a powerful combination

John Walker — Tue, 01 Mar 2011 15:30:51 +0000

If you are marketing your business online, here is an article that I think you should read. “Social Media is not Killing Email” by the folks at eMarketer Combining the power of Social Media with email marketing can really give you an advantage over those who do not. It gives you a chance to reach a more targeted audience who has indicated through their activity and interaction with you on Social Media sites that they are interested in your product or service. It makes it more likely that they will be open to your email marketing campaigns and actually read your email marketing messages.

email is still a major method of communicating for the vast majority of internet users. Across all age groups, it was the top choice for receiving commercial communications. Most respondents preferred the phone for personal communication, but email was the most important online channel for communicating with friends and family among every age group except 18- to 29-year-olds, a demographic for whom email was tied with social networks.

Companies like Constant Contact have embraced this partnership of new media. Creating a Social Media marketing strategy that includes a solid email marketing component has the potential of giving you laser-like focus and can help you achieve measurable results and increased sales. Turn both of these tools in a revenue machine, take your Social Media strategy to the next level.

View video “Social Media Marketing Done Right!“

Ask John: Consulting work, does it look bad on my resume?

John Walker — Mon, 12 Oct 2009 23:43:14 +0000

In hard economic times, many job seekers consider taking their experience on the road and building a consultancy. Today’s question is common but speaks to a situation that many of you may have experienced or are considering.

Q. Having tried to make my own job as a consultant in times where budgets were cut, does it look bad on my resume?

- Alex, Management Consulting

Read John’s answer: Ask John: Consulting work, does it look bad on my resume?

Find Your Inner Consultant

John Walker — Mon, 01 Jun 2009 19:14:40 +0000

Find Your Inner Consultant, This is a great article if you are considering turning your skills and experience into a consulting business. I really believe for a lot of us in this current employment climate, consulting will be an option to consider.

This article outlines in 5 steps what you should consider before striking out on your own.